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Paul & Joe

Sophie Albou launched Paul & Joe in 1990 (named after her two sons). Anticipating future market trends, she broke the codes and conventions of the moment (black & white, minimalism, grunge). Her signature style is young, fun, vibrant, colorful, reviving a black & white wardrobe, revisiting the spirit of vintage. The success was immediate. Paul & Joe continues to expand by cultivating freshness, joie de vivre, spontaneity and a cosmopolitan spirit.