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Giorgio Armani

No designer has capitalized on the power of Hollywood quite as thoroughly as Giorgio Armani. The silver-haired Italian leapt into the public eye in 1980, when his suits co-starred with Richard Gere in American Gigolo: Constructed with a new, softer tailoring, they were as seductive and easy on the eyes as Gere's gorgeous rent boy. Two years later, Armani became the only designer since Christian Dior in 1957 to make the cover of Time magazine. Armani defined the eighties—and practically invented red-carpet dressing. In the nineties, his reputation came to rest less on power suits and more on the shoulders of the Tinseltown celebrities who, when asked who they were wearing to the Academy Awards or the Golden Globes, loved to answer with the magic word, "Armani".