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Ugg

In 1978, Brian Smith founded Ugg in Southern California, selling sheepskin boots to the surfer community - and they were an immediate sensation. By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend's pair of UGG boots like a letterman jacket. he boots easily transitioned to the ski community in the winter - and a global phenomenon was born.