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Aquascutum

Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin. In 1900, Aquascutum began designing outerwear for women. The functionality of the coats and capes became popular with the suffragettes.