As a reseller of luxury fashion, sustainability and investing in long lasting pieces throw-away fashion is incredibly important to us here at Shonamac. Eco-friendly fashion is seeing huge amounts of growth in the industry and we’re pleased to see more and more ethical, vegan and sustainable brands coming through our store each and every week.
With a 47% increase in online fashion hunters looking for more ethical choices, such as “vegan leather” and “organic cotton”, sustainable brands are clearly just as important to our fashion lovers as they are for us. Here, we’ll take a look through some of our current luxury brands who are making a concerted effort when it comes to environmental, ethical and sustainability issues in the industry.
Stella McCartney
One of the most iconic pioneers when it comes to sustainable luxury fashion is Stella McCartney. A label that famously uses only faux leathers to create luxuriously high-end handbags and accessories, the label has gone from strength to strength, showing other designer brands exactly how to lead the way in creating a more eco-friendly and ethical business.
From vegan leathers to wind-energy stores and offices, Stella McCartney continues to ensure the label is run in the most ethical way possible when it comes to every aspect of the business.
Stella McCartney Brand New £220 Midnight & Blue Print Swimsuit I40 £95
Veja
This French footwear brand has been making noise in the vegan leather space for quite some time with a sneakers range that is effortlessly stylish and 100% vegan. Since 2005, the brand has also worked to be as environmentally friendly as possible, working with initiatives, such as using raw materials and creating production processes with as limited pollution as possible.
Veja White Cotton & Oxblood Leather Eco Trainers 38, £60 - In store exclusive
Edun
Handbag and accessories label, Edun crafts stunning, beautifully-made pieces by partnering up with expert artisans in Africa, working with community-based initiatives to bring gorgeous product with an ethical and sustainable ethos.
Edun Geranium & White Print Silk Strappy Dress S £125
Blending innovative eco-friendly solutions and custom-made African fabrics when it comes to sourcing and production, Edun works only with manufacturers that work to minimize their social and environmental impact.
Ganni
Although not a vegan or eco-friendly brand per se, Ganni has been extremely vocal and open about its sustainability efforts, particularly over the last year. As one of our customer’s favourite labels to shop, we thought it was definitely worth a mention.
Ganni $270 Orange Jerome Lace Top F40 £135
Earlier this year, Ganni was cited as the newest brand to join with Global Fashion Agenda’s new Associate Partners Circle, which aims to make the fashion industry more sustainable. The brand is also making continuous changes starting from within their own company with initiatives, such as #GANNIGirls, supporting gender equality, and a Responsible Consumption and Productionplan in association with the efforts of Global Fashion Agenda.
As vegan and sustainable fashion continues to thrive and expand within the fashion industry, we’re looking forward to being able to stock more and more options for our eco-conscious customers. If shopping for preloved designer fashion is on your agenda, then imagine how eco-friendly it is to shop preloved sustainable luxury fashion too.
Keep your eyes on the Shonamac site for new pieces arriving in the collection every week.
